Let’s condense the sections to fit within 800 words:
Title:
“Enhancing Market Competitiveness: Strategic Analysis of [Industry/Company]
Introduction (100 words):
Introduce the project, its relevance to Sreenarayana Guru Open University’s MBA program, and the importance of strategic analysis for business students. Highlight the aim of the project in evaluating and improving market competitiveness.
Background (150 words):
Provide a brief overview of the selected industry or company, including its historical context, current market position, and major competitors. Highlight recent trends, challenges, or opportunities influencing the industry or company’s performance.
Literature Review (200 words):
Review essential strategic analysis frameworks like SWOT analysis, Porter’s Five Forces, and PESTLE analysis. Discuss their application in evaluating competitive landscapes and formulating strategic recommendations, referencing relevant academic sources.
Methodology (100 words):
Explain the research methodology, including data collection methods like secondary research from academic journals, industry reports, and company websites. Mention any primary research methods used, such as surveys or interviews.
Strategic Analysis (150 words):
Conduct a concise strategic analysis using the selected frameworks. Evaluate the industry or company’s strengths, weaknesses, opportunities, and threats. Discuss the competitive forces impacting its market position and profitability.
Recommendations (100 words):
Propose actionable recommendations based on the strategic analysis findings. Address how to leverage strengths, mitigate weaknesses, capitalize on opportunities, and manage threats to enhance market competitiveness.
Conclusion (50 words):
Summarize the project’s key findings and their implications for MBA students at Sreenarayana Guru Open University. Emphasize the practical importance of strategic analysis in real-world business scenarios.
References:
List all sources cited in the project following the appropriate citation style.
By adhering to this streamlined structure, you can develop a concise yet comprehensive MBA project within an 800-word limit.
